8 Myths About the Orthopedic Consumer

8 Myths About the Orthopedic Consumer

Orthopedics This Week
8 Myths About the Orthopedic Consumer
Large JointsSpineSports Medicine
Orthopedics is a consumer products industry. That’s a fact. But how well do we understand consumer thinking and how clearly do we see the influence consumers are exerting on orthopedic products and services? Global consulting and research powerhouse, McKinsey, tackled this question and found some sobering answers.

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